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Design of B2B industry website notes a point

Have recently report 10 thousand countries of station of industry of GOOGLE investment B2B business affairs website, this is needle of potion strong heart to B2B domain, adumbrative VC begins to pay close attention to and entered an industry to stand. What can foreknow is, inside a few years of future, more industry stations will develop at full speed, become each other to measure the backbone power of the net.

There is a cant inside course of study, want to perform real deeds, make industry station. The industry stands generally speaking, its flow-rate ratio is done harder, but as long as it is true IP, each IP metropolis ginseng gives birth to greater value, a data can show an issue, recreation stands the 1IP that 10 IP ability is equivalent to an industry standing. At present actually the B2B industry of domestic great majority stands, day IP is in 2000 the left and right sides, although discharge is low, but such industry station is in basically gain, if is the recreational station of 2000IP, its value is done not have almost, more do not talk to go up gain.

So how to go carrying the trade that makes a success stands? We should notice the following:

(1) seek the industry with allow good. How to choose? Should follow the following principles: 1) ad of the company inside course of study of one’s own profession is much 2)
Relevant website is not much inside the industry, although much, but at present pattern of before 3 armour still was not formed 3)

(2) domain name. If there is a good domain name on your hand, so congratulation you, you had succeeded half, what can explain is, this domain name is your core competition ability. I have a friend appetent enter sugar wine industry, think in the network with this the bound serves as somewhat, not hesitate so expenses is tremendous endowment bought phoneticize domain name: Www.tangjiu.com Sugar spirits, bright able to read aloud fluently, good memory, promotion rises very simple, do not arrive so inside half an year, had accomplished the 3rd of sugar wine industry. Kind outside what everybody notices even is, the domain name that you choose gets the literacy rate of numerous crowd, still be with wine line of business exemple, if you do the business of imports and exports related bishop, word rice should want the word that come than phoneticize rice, say for exampleWww.wine.com.cn CompareWww.hongjiu.com.cn Be close friends, you think, what is what the foreigner is familiar with more, it is a word, if do inside the word of trade I think latter suits quite.

(3) website style / originality. Style (Style) is abstraction. It is to point to the integral figure of the site to be experienced integratedly to the person that browse. Integral figure includes the layout distribution of the site, colour, font, the … such as the means that browse. Be like: We feel Disney is lively and IBM is professional gravity. Each website can give the different feeling that people stays suffer. What we need to accomplish here is the style that makes website spy have according to the fixed position of the website. Except this we still need to be in the style is same on need holds, actually the unity of this style is mixed presswork traditionally distinction of publication it doesn’t matter. All image on your webpage, character, include to resemble setting color, divisional line, font, caption, footnote of what, want to unite a style, perforative complete station. This appearance user looks comfortable, smooth, can leave next “ to your website the impression of very professional ” . And enterprise website stylist often lacks this, without global meaning.

(4) website LOGO. Logo just as its name implies is the mark design of the site, the fixed position that the changes with the graph namely way with the most important Logo transfers a website and management concept, at the same time facilitating people identifies. The design of website Logo has commonly in the process the following 3 kinds of train of thought: 1. Serve as Logo with website network address directly. 2. The product that offers according to the website / service characteristic develops Logo design. 3. It is characteristic in order to deliver the management concept of website operation business.

(5) visual flow. When people is reading some kind of news, the vision always has a kind of natural flow habit, what to see first, what to look after, what to see again. Make clear in psychological research, the general habit that browse is from the top down, from left arrive right, on a plane, the pine falls on firm and depressive. Same, planar Zun Song is right firm. Planar visual consequence upper part is so strong at lower part, left strong at on the right side of. So planar upside and in upside is called “ is optimal the ” that inspect region, namely best chosen place. In webpage design a few information that highlight or recommend are put in this position normally. Of course flow of this kind of vision just feels the formula that is not a kind to secure one kind, the psychological order that should accord with people only and logic are ordinal, OK more agile ground is applied, in webpage design, agile and apply immediate impact to arrive reasonably those who transmit information is accurate with effectiveness.

(6) website match colors. 1. With a kind of colour. It is to point to here first make choice of a kind of colour, adjust diaphaneity next or degree of saturation, (Make sense common some change colour weak namely or deepen) , produce new color, use at the webpage. Such page looks colour is unified, have administrative levels feeling.

2. uses two kinds of color. First make choice of a kind of colour, the contrast that chooses it next is lubricious (undertake be adjustmented tinily again by Ctrl shift I) in Photoshop. Whole page color is rich but do not spend a bit.

3. uses a lubricious department. Say simply even if use the color of a feeling, for example Dan La, weak yellow, weak green; Or color of loess, earthy ash, ground is blue. Use different color to make the webpage adds color inside same quality department namely, and not beautiful, tonal and unified. Method of this kind of match colors is planted in website design most commonly used.

4. gray calls ” of “ all-purpose color again in webpage design, its characteristic is OK match with any color, the quantity holds to avoid a webpage to become grey when use.

In webpage match colors, control as far as possible in less than of 3 kinds of colour, in order to avoid a webpage flower, random, do not have mass-tone show. The contrast of setting and preamble wants as far as possible big, (The design that does not use decorative pattern heavy and complicated absolutely makes setting) , so that highlight main character content, also make the user is in the information that browse when won’t feel tired.

Actually, the industry website that becomes a success is far more than these, above also is him superficial view only. Kind outside what we still should notice is not to appear empty link, dead link; The picture wants annotate; Website navigation wants clarity.

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